Getting very excited to present at the social media workshop at PCBC with Mike Lyon of Do You Convert?, Sarah Yaussi of Big Builder, Jim Adams of NewHomesDirectory.com, and Jeff Click of Jeff Click Homes

Mike is pretty much the guru when it comes to social media, he hands down has more video, more posts, more, well everything social.  If you haven’t checked out his site, it’s a must!

Sarah is the resident expert on blogging and she’ll be sharing all of her experience and wisdom on blogging.  She’s even been gathering research on, where else?, her blog.  Check out her most recent blogs preparing for the seminar getting ready for the workshop at PCBC.

Jim has spearheaded the getting many homebuilders into this social media world by actively promoting the New Homes Directory blog and being showcasing all of the options for connecting with him thru social media in every single email he sends.

I don’t know Jeff Click as well, but we’ve of course met virtually at our 1st get together to plan for our workshop.  He’s the go to guy for understanding how to track and source traffic to social media sources.

And, then there’s me.  I am going to be sharing about how to manage all of this social media in an ever smaller organization on an ever smaller budget.   I’ve been thinking a lot about how to manage it all and where cuts can happen to make things more efficient without discounting the ever present need for social media.

When we launched our social media campaign last year, we had recently undergone some company changes to a smaller marketing team and now that marketing team is even smaller.  So that begs the question, is it possible to manage it all?  With some refining, yes it is.

Time management is essential – sometimes that means reevaluating priorities throughout the day or even moment to moment.  Sometimes the good old phone is the best way to communicate.

I utilize external resources & websites are invaluable to make it easier to find relevant content to Tweet or post on Facebook.  This includes receiving a number of the news alerts that Sarah talked about in her blog on email and having Google Reader set-up to follow many other stories.  Our sales team is encouraged (all the time) to send me photos and updates about their communities as many people want to hear what’s happening around town.

Oh, and we had to cut back a bit, we were posting 3 times a week on the blog and went to posting twice a week plus bonus blogs when possible.  Again, it is all about regularly evaluating reassessing priorities.

Do you have limited time on your hands?  What other tips do you have for managing social media?

Another hot button that has caught my attention is the notion of privacy.  What are your thoughts on how social media companies are updating their privacy settings?

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This entry was posted on Tuesday, May 18th, 2010 at 12:15 pm and is filed under General Interest, Social SummerHill. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.